From vision to value: design for startups on a mission 🚀

Hi, Oyin here 👋🏾. I'm a Senior Product Designer, UX Researcher and Web Developer passionate about helping mission-driven startups turn ideas into impactful digital products.

I'm also the Founder of Soteria Digital and Lead Instructor at Soteria Tech Bootcamp

See my work

Selected Work

Building inclusive and innovative cultures in engineering startups

Building inclusive and innovative cultures in engineering startups

UX/UI Design | UX Research | Behaviour Change | Design Systems

Culture+ was developed for The Royal Academy of Engineering to help engineering startups and scaleups build cultures of inclusion and innovation. My role involved end-to-end UX/UI design, Design Systems, UX Research & Strategy, Marketing Design and Behaviour change design.

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Driving action through feedback reporting

Driving action through feedback reporting

UX/UI Design | UX Research | Interaction Design

The Honeycomb allows people receive 360-degree feedback from their colleagues towards changing/improving their behaviours. I designed a visual report to help people make sense of their feedback and take action.

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Helping founders and leaders manage team engagement

Helping founders and leaders manage team engagement

UX/UI Design | UX Research | UX Strategy

The admin dashboard was created to give founders and HR leaders oversight and autonomy over how their team engaged with Culture+. My role involved leading the end-to-end experience design and product development.

SEE DESIGN PROTOTYPE CASE STUDY COMING SOON
Making food orders easy, quick and accessible

Making food orders easy, quick and accessible

UX Research | UX/UI Design | UX Writing | Prototyping

Xara's kitchen is a restaurant looking to expand their services to food deliveries. I designed the experience for the online food service via a mobile application.

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A SaaS website to convert leads to paying customers

A SaaS website to convert leads to paying customers

Web Design and Development | Webflow | Marketing | UX Design | Copywriting

The website focused on communicating the value of Culture+ to engineering startups and converting them to paying clients. It provided an easy signup for members funded by the Royal Academy of Engineering to get signed up and onboarded.

GO TO THE WEBSITE
Helping job seekers make compelling applications

Helping job seekers make compelling applications

UI/UX Design | Interactive Prototyping

CV Loft is an online resume creator and job listing website for professionals. I redesigned the interface for the web application including the CV creator, job board and user dashboards.

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Research

I studied a Masters in Human-Computer Interaction at the University of Birmingham. I have written research papers with a focus on Human-AI interaction, behavioural studies, persuasive and ubiquitous technologies. My final dissertation was on Adaptive Gamified Learning.

I am curious about how people interact with technology, (both novel and mainstream), and have a proven track record of user research (qualitative and quantitative), experiment design, user testing and data analysis.

Outside of my academic work, I have spent some time at The Honeycomb Works building a behaviour change tool that is driven by technology, design-thinking and evidence-based research particularly surrounding DEI and organisational culture change.

Towards Human-Centred Explainable AI: A Systematic Literature Review

The increasing complexity of AI systems has led to the blackbox problem. However, Explainable AI research has been heavily inclined towards the technical, machine-centred approach, with inadequate emphasis on the human users of AI systems and how to make AI decisions more understandable for them. This paper investigated the current state of the art of Human-centred Explainable AI (HCXAI).

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"Am I Productive?": Exploring the Experience of Remote Workers with Task Management Tools

While many Task Management applications promise to improve the productivity of remote workers, it remains unclear how effective they are. Using a mixed-methods diary study and semi-structured interviews, this research investigated the productivity needs and challenges of remote knowledge workers and how they use Task Management tools.

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