From vision to value: design for startups on a mission 🚀

Hi, Oyin here 👋🏾. I’m a Senior Product Designer, UX Researcher and Web Developer passionate about helping mission-driven startups turn ideas into impactful digital products. Think about me as a triple threat blending human-centered design, strategic thinking, and technical skills to tackle challenges from all angles. This has helped me specialize in creating innovative, results-driven solutions that fuel growth and drive impact for startups. With a Master’s in Human-Computer Interaction and experience leading design at The Honeycomb Works, I’ve worked with organizations like the Royal Academy of Engineering and NHS GSTT.
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Selected Work

Building inclusive and innovative cultures in engineering startups

UX/UI Design | UX Research | Behaviour Change | UX Strategy
Culture+ was developed for The Royal Academy of Engineering to help engineering startups and scaleups build cultures of inclusion and innovation. My role involved UX/UI design, UX Research, UX Strategy, Marketing Design and Behaviour change design.
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Driving action through feedback reporting

UX/UI Design | UX Research | Behaviour Change | UX Strategy
The Honeycomb allows people receive 360-degree feedback from their colleagues towards changing/improving their behaviours. I designed a visual report to help people make sense of their feedback and take action.
CASE STUDY COMING SOON

A SaaS website to convert leads to paying customers

Web Design and Development | Webflow  | Marketing | UX Design | Copywriting
The website focused on communicating the value of Culture+ to engineering startps and converting them to paying clients. It provided an easy signup for members funded by the Royal Academy of Engineering to get signed up and onboarded.
GO TO THE WEBSITE

Helping founders and leaders manage team engagement

UX/UI Design | UX Research | UX Strategy
The admin dashboard was created to give founders and HR leaders oversight and autonomy over how their team engaged with Culture+. My role involved leading the end-to-end experience design and product development.
CASE STUDY COMING SOON

Developing a Website for a B2B Logistics Company

Web Design and Development
The website helped to position Global Courier & Logistics as the leading logistics provider for businesses in Canada, driving customer engagement, attracting new clients, and offering real-time package tracking. My role included website design, development, and UX design to optimize performance and ensure a seamless user experience.
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Helping job seekers make compelling applications

UI/UX Design | Interactive Prototyping
CV Loft is an online resume creator and job listing website for professionals. I redesigned the interface for the web application including the CV creator, job board and user dashboards.
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Making food orders easy, quick and accessible

UX Research | UX/UI Design | UX Writing | Prototyping
Xara's kitchen is a restaurant looking to expand their services to food deliveries. I designed the experience for the online food service via a mobile application.
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Honourable Mentions

Building a Blogger's Website and Brand Identity

Web Development | UX Design | Branding | SEO
Website development and Brand Identity design/strategy for Iremide Akinsola, a Nigerian blogger.
VIEW LIVE WEBSITE

Intelligent Safety for Vehicles, Using IoT and AI

Product Design | UX Research | Prototyping | Human-AI Interaction
We were challenged to design a digital technology to be used in cars; to produce the connectivity and smart systems for the next generation of vehicles. Through a rigorous user centred design process, we designed an in-car safety system driven by IoT and sensory technology.
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E -commerce Website for a Superstore

Web Development | UX Design | UX Writing | SEO | Graphic Design
Home Affairs is a superstore with various outlets in Nigeria. They needed an e-commerce store that was user friendly and integrated with their existing POS.
VIEW LIVE WEBSITE

Research

I studied a Masters in Human-Computer Interaction at the University of Birmingham. I have written research papers with a focus on Human-AI interaction, behavioural studies, persuasive and ubiquitous technologies. My final dissertation was on Adaptive Gamified Learning.

I am curious about how people interact with technology, (both novel and mainstream), and have a proven track record of user research (qualitative and quantitative), experiment design, user testing and data analysis.

Outside of my academic work, I have spent some time at The Honeycomb Works building a behaviour change tool that is driven by technology, design-thinking and evidence-based research particularly surrounding DEI and organisational culture change.

Towards Human-Centred Explainable AI: A Systematic Literature Review

The increasing complexity of AI systems has led to the blackbox problem. However, Explainable AI research has been heavily inclined towards the technical, machine-centred approach, with inadequate emphasis on the human users of AI systems and how to make AI decisions more understandable for them. This paper investigated the current state of the art of Human-centred Explainable AI (HCXAI).

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“Am I Productive?”: Exploring the Experience of Remote Workers with Task Management Tools

While many Task Management applications promise to improve the productivity of remote workers, it remains unclear how effective they are. Using a mixed-methods diary study and semi-structured interviews, this research investigated the productivity needs and challenges of remote knowledge workers and how they use Task Management tools.

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